Simon Heys

Art direction and design of the Art Director's Club of Europe annual. I created a light sculpture using 'neon' electroluminescent string woven together to reflect the ADCE's diversity, energy and unity. The sculpture was photographed on large format transparency and reproduced actual size as a wraparound cover. Photography by Lee Funnel. Designed at Tonic.

Grand Prix & Gold divider page

Portugal divider page

Each of the twelve countries supplied a statement about what inspired them. We created divider pages by photographing these large printed statements illuminated by the neon string.

France divider page

Complete sculpture (actual width 1.2m)