London Fashion Week

I developed a system that would provide visual continuity over several seasons and also make for a more practical technical build. The design was inspired by something common to all fashion; the structure of fabric. Designed at Tonic.


Typography, colour and image elements visually weave in and out of the vertical warp ‘threads’ as if each page is being woven. Seasonal image and colour changes make for a fresh look while the structure provides visual continuity.