I developed a system that would provide visual continuity over several seasons and also make for a more practical technical build. The design was inspired by something common to all fashion; the structure of fabric. Designed at Tonic.
Typography, colour and image elements visually weave in and out of the vertical warp â€˜threadsâ€™ as if each page is being woven. Seasonal image and colour changes make for a fresh look while the structure provides visual continuity.