London Fashion Week


I developed a system that would provide visual continuity over several seasons and also make for a more practical technical build. The design was inspired by something common to all fashion; the structure of fabric. Designed at Tonic.

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Typography, colour and image elements visually weave in and out of the vertical warp ‘threads’ as if each page is being woven. Seasonal image and colour changes make for a fresh look while the structure provides visual continuity.