So London


So London were launching a brand new magazine and required an interactive tool to inform and excite readers and sell advertising space. The magazine was still in the design phase so there was little existing branding collateral and a challenging budget. My solution was to bring the magazine to life as a pop-up, with images bursting out of each spread. The animation was created in-house using a library of $1 stock images and was well within budget.

This is the interface

This is the interface