Product and identity design for a brand new service bringing together professional advice for pharmacists, GPs and clinicians.
The service was actively developed with a regular cycle of interactive prototyping and observed user testing to validate problems and solutions. We modernised the publishing workflow and developed a range of self-service tools.
I designed and coded a rich modular design system enabling authors to improve from publishing outdated static documents to dynamic linked content suitable for any device.
The service is increasingly popular with more than half a million monthly active users in England.
I am an experienced freelance designer and developer with a passion for making and crafting digital products, tools and services that are useful, empowering or inspiring to others.