Product and identity design for a brand new service bringing together professional advice for pharmacists, GPs and clinicians across England.
The service was actively developed with a regular cycle of interactive prototyping and observed user testing to validate problems and solutions. We modernised the publishing workflow from static Word/PDF documents to structured HTML with reusable content blocks, and developed self-service tools that gave authors more confidence and control.
I designed and coded a rich modular design system enabling authors to move from publishing outdated static documents to dynamic linked content suitable for any device, improving consistency and making it easier to keep guidance up to date.
The service is increasingly popular with more than half a million monthly active users in England, including pharmacists, GPs and dentists.
As a Software Engineer with experience in Product Design, I’m driven by a passion to create software that makes a meaningful difference to people’s lives.
